Last September, Nike began a new advertising campaign featuring Colin Kaepernick. As we noted then: “The controversial use of Kaepernick is widely supported by some customers. Yet, it has …
Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, experiential marketing, Just Do It, Nike, Olympics, social media, Unlimited You, YouTube 1
Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.
In the …
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