Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in …Read more
Mr. Clean, Lays, Burger King, KFC, Olay, and Milky Way/Mars are popular brand names. But what are these products known as outside the United States?
Click the image to find …Read more
Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders …Read more
Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention …Read more