The Fast-Growing Era of Tailored Ads by Country

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition. As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here […]

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What Happens When the Iconic Company Founder Departs?

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]

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KFC Shares Its Social Media Strategy

Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors — its chicken on the bone is fresh, not frozen. The promotion is just one way KFC […]

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