Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 1

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.

In the …

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Chobani IS at the Olympics, Even If Its Yogurt Is Not

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , 13

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right …

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