Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment. In the past, it was also an “ambush marketer” (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young […]

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Chobani IS at the Olympics, Even If Its Yogurt Is Not

Chobani, a leading maker of Greek-style yogurt, is an official sponsor of Team USA at the Sochi, Russia Olympics. It has paid a lot of money for this right and is advertising during NBC’s Olympic coverage. Nonetheless, Chobani yogurt has been barred from being received by Team USA athletes at the 2014 Winter Games. As […]

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Sports and Entertainment Marketing

I have just created a new blog category on sports and entertainment marketing and moved a number of previous posts there. I am also including links to several interesting recent stories in this post.   Sports-Related YES/ForbesSportsMoney Video Episodes Do the Olympics Make Money? The Olympics Are Coming, But Not for All A Library of Free […]

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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The Olympics Are Coming, But Not for All

Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some. One story deals with the tactic of ‘ambush marketing,’ whereby firms that are not official sponsors try to imply that they are. As David Segal reports: “It is one of the fiercest contests […]

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