Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.
In the …Read more
I have just created a new blog category on sports and entertainment marketing and moved a number of previous posts there. I am also including links to several interesting recent …Read more
Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some.
One story deals with the tactic of ‘ambush …Read more