Digital Marketing Gets Even Bigger in 2015

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!! As grepsr (a “Web Crawling service for everyone”) reports: “During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a […]

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ClickFox’s 2013 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox.    

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Advertisers Get Ready for the Super Bowl

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher […]

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A Look at the Global Economy in 2013

Knowledge@Wharton has just released an 88-page publication,  The Lauder Global Business Insight Report 2013: Building Blocks for the Global Economy. These are the topics covered in the report: “The articles cover a wide variety of topics related to consumer markets around the world — including online dating and consumer credit in China, E-commerce in Brazil, […]

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Happy New Year 2013: An Early Jobs Report

2013 should be a better year than 2012 according to several recent reports. We certainly hope so. According to Matt Ferguson, CEO of CareerBuilder: “Employers are heading into the new year with cautious optimism. The economy has been growing at a gradual but steady pace and is poised to stay on this path in 2013 […]

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