OMAHA! OMAHA!

Normally, we post relatively serious stories about marketing. But this story is too good to pass up. Football fans will recognize “Omaha” as the word that Peyton Manning screamed out more than 40 times on last Sunday’s NFL playoff game. This has resulted in a lot of fun discussions in the sports media world. In […]

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Advertisers Get Ready for the Super Bowl

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher […]

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