Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher — with some ad rates hitting $4 million per ONE 30-second commercial.
Click the chart for an interesting Wall Street Journal article on 2013’s Super Bowl advertising. And click here for a video preview of some ads and the importance of the half-time show.