Better Retaining Customers

  Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction.   Better Retaining Customers Thanks to Justin […]

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Certain U.S. Travelers Like Loyalty Programs — And Use Them

As we know, there are various types of loyalty programs. And these include programs tied to banks, retailers, gas stations, etc. Among the promoted programs? Travel-related programs. They offer loyal customers free rooms, airline travel, upgrades, and more. This post focuses on travel programs. Certain U.S. travelers like loyalty programs — and use them.   […]

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Technology and Planned Obsolescence

As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. Today, we cover the topic of planned obsolescence. _________________________________ As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material […]

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Branding and Millennials

As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to best appeal to this group, various factors must be kept in mind. In a recent study (Debunking the Millennial Myth: Initiative’s Global Research Study), Initiative — […]

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ClickFox’s 2014 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands […]

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Apple and Planned Obsolescence: Is This Good Or Bad?

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]

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ClickFox’s 2013 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, recently released the results of its 2013 brand loyalty survey. Here is an infographic from ClickFox.    

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