Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers.
Before reading below, please …
Read moreCertain U.S. Travelers Like Loyalty Programs — And Use Them
As we know, there are various types of loyalty programs. And these include programs tied to banks, retailers, gas stations, etc. Among the promoted programs? Travel-related programs. They offer loyal …
Read moreTechnology and Planned Obsolescence
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing Apple, brand loyalty, business model, customer expectations, customer satisfaction, opportunity, planned obsolescence, planning, poll, technology, trends, trust 1
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing. …
Read moreBranding and Millennials
As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to …
Read more