Don’t Forget Small Business Saturday

Evans on Marketing Consumers and Their Behavior, Distribution, Trends , , , , , , , , , , , 1

Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in …

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BCBGMAXAZRIA: Now in 100 Countries

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , , ,

BCBGMAXAZRIAGROUP is a global fashion powerhouse:

“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success …

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The Value of Customer Referrals

Evans on Marketing Business Analytics and Marketing Information, Distribution, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , ,

We know that positive customer word of mouth (in person or electronically) can have a dramatic impact on firm performance.

Here is a nice infographic by Forewards, a specialist …

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Gucci’s Mobile Apps Enhance the Customer Experience

Evans on Marketing Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Technology and Marketing , , , , , , , ,

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.
 

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Be a Smart Customer: 2014 Holiday Shopping Tips

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , 2

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving …

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