2014’s Most Popular Posts at Evans on Marketing

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! 🙂 These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you: L’Oréal Ups Its Product […]

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The Best Marketing Books of 2014

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple of them to your list of New Year’s resolutions. ALL the best in 2015! 🙂 Amazon, “Best Sellers in Marketing” HubSpot, “15 Business Books Every […]

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BrandZ 2014 Top Global Brands

Each year, the BrandZ™ Top 100 Most Valuable Global Brands report is produced by Millward Brown on behalf of WPP. The 2014 report “shows that the combined brand value of the world’s most important brands has risen by 12percent to $2.9 trillion. This follows a 7 percent improvement the previous year.” According to the report: […]

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2014 Best Global Brands

Each year, Interbrand presents a ranking of the top 100 most valuable brands in the world: “To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries. It will have expanded across the established economic centers of the world and have entered the major markets of […]

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Be a Smart Customer: 2014 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2014 shopping tips as […]

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ClickFox’s 2014 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands […]

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Universum’s 2014 Top Employer Rankings: Part 1 — the U.S.

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers are highlighted. In Part 2, global/foreign employers will be highlighted. The 2014 Universum U.S. Undergraduate Student Survey results are based on the responses of more […]

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Ad Age’s 2014 Hispanic Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents […]

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