Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee …
Read moreDo Shoppers Really Believe Customer Reviews?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media 2016, customer expectations, customer satisfaction, eMarketer, infographic, Retail TouchPoints, tips, trends, trust, Trustpilot, YouTube 11
As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.…
Read moreGetting Loyal Customers and Turning Them into Advocates
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Product Management, Social and Digital Media advocate, customer expectations, customer loyalty, customer service, evangalist, infographic, opportunity, Retail TouchPoints, Spendsetter, tips 5
All companies are after loyal customers — those who keep coming back to visit with the firms and regularly repurchase from them. It’s a tough competitive battle to capture and …
Read moreDo Retailers Offer What We Want During Holiday Shopping?
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media 2015 holiday shopping, bad behavior, customer expectations, experiential marketing, infographic, Listrak, opportunity, planning, promotion, Retail TouchPoints, trust 6
Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the …
Read moreBCBGMAXAZRIA: Now in 100 Countries
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media advertising, BCBGMAXAZRIA, blog, customer expectations, customer satisfaction, experiential marketing, fashion, online shopping, opportunity, planning, promotion, Retail TouchPoints, social media, trends
BCBGMAXAZRIAGROUP is a global fashion powerhouse:
“Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success …
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