Ethically, Should There Be a “Pink Tax”?

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]

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Do Shoppers Really Believe Customer Reviews?

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications. Let’s look at some research by Trustpilot, a customer review consultant to business.  According to eMarketer: “In early 2016, Trustpilot surveyed 1,132 Internet users ages […]

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Getting Loyal Customers and Turning Them into Advocates

All companies are after loyal customers — those who keep coming back to visit with the firms and regularly repurchase from them. It’s a tough competitive battle to capture and retain such customers. But, even more valuable than loyal customers (and harder to achieve) are loyal customers who also serve as brand advocates or evangelists. […]

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Do Retailers Offer What We Want During Holiday Shopping?

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future. As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 […]

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BCBGMAXAZRIA: Now in 100 Countries

BCBGMAXAZRIAGROUP is a global fashion powerhouse: “Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman, and Chief Executive Officer Max Azria. After years of success designing women’s wear in Paris and Los Angeles, Azria decided to pursue his dream of launching a design house that spoke to the modern woman, […]

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Using Multi-Sensory Techniques To Pique Consumers’ Interest

As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, shared tips for retailers in search of new ways to connect […]

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