Our Six-Part Series on Pricing Tips

Recently, we published a six-part series on pricing practices and tips. Here, in one place ( 🙂 ), are links to each part of the series: Small Firms & Pricing: Questions to Consider – Part 1 Small Firms & Pricing: Questions to Consider – Part 2 Small Firms & Pricing: Questions to Consider – Part 3 Small Firms […]

Read more

Small Firms & Pricing: Questions to Consider – Part 6

by Joel R. Evans and Barry Berman In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. How would you answer these questions? How are prices displayed? There are various options for displaying prices, depending on the pricing philosophy (such as a prestige image versus […]

Read more

Small Firms & Pricing: Questions to Consider – Part 5

by Joel R. Evans and Barry Berman This is the fifth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How do you use prices in competing with a larger firm? One of the most common myths in retailing is that small firms can never […]

Read more

Small Firms & Pricing: Questions to Consider – Part 4

by Joel R. Evans and Barry Berman This is the fourth in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? Do you plan for stock shortages (due to shrinkage and clerical errors) when setting prices? How? Yearly, tens of billions of U.S. retail sales alone […]

Read more

Small Firms & Pricing: Questions to Consider – Part 3

by Joel R. Evans and Barry Berman This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? How does your firm use manufacturer suggested list prices? Before discounting grew, many retailers adhered to suggested manufacturer list prices, except when running sales. Consumers […]

Read more

Small Firms & Pricing: Questions to Consider – Part 2

by Joel R. Evans and Barry Berman This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these questions? Do you have an overall pricing philosophy? What is it? These are company positioning questions to get you to reflect on your competitive niche; […]

Read more

Small Firms & Pricing: Questions to Consider – Part 1

by Joel R. Evans and Barry Berman  One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. And many such firms seem to panic (or ignore the problem) when large discount-oriented firms enter their trading areas – or […]

Read more

TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.    

Read more

Small Businesses and Success/Failure

Over the decades, a lot of new products have been developed and marketed by small firms. Sometimes, these products find unfulfilled product niches (such as the original Vitaminwater) and then grow large enough to be acquired by giants (such as Vitaminwater’s parent Glaceau being bought by Coca-Cola for more than $4 billion). Many other times, […]

Read more

Five Trending Industries

What industries are trending upward and represent good opportunities for small business? Weekly, MSNBC’s “Your Business” program: “features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an additional business, but not sure which industries are pushing forward? If so, here are five […]

Read more