Hello Shoppers. And welcome to Small Business Saturday 2019 . Today represents the tenth year of this shopping event.
Because of its importance to small businesses, we post about it …
Read moreRemember Small Business Saturday
Black Friday and Cyber Monday are huge shopping days. But nestled in between is Small Business Saturday, which was started by American Express in 2010. So tomorrow, November …
Small Business Saturday 2017. Support Local Businesses.
Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business …
Read moreMa and Chenault: An Interview with 7 Major Points
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, American Express, career, China, competition, customer expectations, global, Jack Ma, Kenneth Chenault, merchandising, small business, strategy, trends
Videos on How to Map the Customer Loyalty Cycle
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends advertising, American Express, customer expectations, customer loyalty, experiential marketing, market segment, Open, opportunity, planning, trends, video, YouTube 9
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is …
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