Help a neighbor. Shop local.
Read moreRemember Small Business Saturday
Small Business Saturday 2017. Support Local Businesses.
Thanksgiving weekend is a big selling time. Consider that for firms of any size. But, most attention focuses on larger firms. Yet, tomorrow, we encourage you to participate. Small Business Saturday 2017. Support Local Businesses. As we know, small businesses need all the help they can get: Small Business Promotion: Free Resources Can Better Marketing […]
Read moreMa and Chenault: An Interview with 7 Major Points
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media Alibaba, American Express, career, China, competition, customer expectations, global, Jack Ma, Kenneth Chenault, merchandising, small business, strategy, trends
Jack Ma, who started life with very little, is now one of the richest people in the world. He is the founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year. In an interview with Kenneth Chenault, chairman and chief executive officer of American Express, Ma enumerated seven key points. […]
Read moreVideos on How to Map the Customer Loyalty Cycle
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends advertising, American Express, customer expectations, customer loyalty, experiential marketing, market segment, Open, opportunity, planning, trends, video, YouTube 9
American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is the small business division of American Express. Besides the videos below, American Express offers an extensive FREE Knowledge Center. The first video is Mapping […]
Read moreDon’t Forget Small Business Saturday
Evans on Marketing Consumers and Their Behavior, Distribution, Trends advertising, American Express, competition, entrepreneur, ethics, experiential marketing, planning, promotion, Small Business Saturday, small firm, success, trust 1
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance of supporting local businesses: “In 2010, American Express founded Small Business Saturday to help businesses […]
Read moreThe State of Women-Owned Businesses Report
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends American Express, career, entrepreneur, Open forum, opportunity, tips, trends, women
American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings: “The rate of growth in the number of women-owned enterprises over the past 15 years remains higher than the national average — currently the number of women-owned firms is growing at 1½ times the […]
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