Tag Archives: holiday shopping

Smart Holiday Shopping 2017

20 Nov

In Case You Missed This Valuable Post

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

Smart Holiday Shopping 2017

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.

Every year, Evans on Marketing offers a list of holiday shopping tips. Smart Holiday Shopping 2017. Look at the infographic.
 

2017 Smart Holiday Shopping Tips

13 Nov

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic.

As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping), the holiday season starts earlier each year. Thus the date for this post has been moved up. In 2012, our shopping tips were published on December 10. This year, the post is on November 13. Why? Many retailers have already launched their holiday shopping campaigns. Virtually no large retailer is actually waiting for Thanksgiving or Black Friday to begin their marketing campaigns.

 

2017 Smart Holiday Shopping Tips

So, here are our 2017 shopping tips as a checklist. Click the infographic to see a larger version.

By applying ALL of the tips in the infographic, you will be a much better holiday shopper. Start shopping now. Do not wait until Thanksgiving, Black Friday, Cyber Monday, or just before Christmas. Do not shop for all gifts at one time. Buy them as prices drop for each big-ticket item. Do not be fooled into thinking that retailers offer discounts (“sales”) on all the products that they promote. Some products are at their regular selling prices. Be flexible and comparison shop for the best deals. And try not to rely on impulse shopping. Stick to a shopping list.
 
Every year, Evans on Marketing offers a list of holiday shopping tips. These are our 2017 smart holiday shopping tips in the form of an infographic.
 

What Influences Gift Giving Behavior?

8 Dec

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.
 
 

 

PLEASE Be a Smart Customer This Holiday Shopping Season

21 Nov

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips.

Our first topic is this: Is Black Friday week really a good time to shop? Are there bargains that won’t be available after Friday? Let’s turn to Brian Chen, writing for the New York Times (1, 2), for an assessment of Black Friday deals:

“The overwhelming majority of Black Friday deals are duds. Retailers’ sales promotions begin weeks before Thanksgiving, with a smattering of modest deals that eventually build up to the shopping bonanza that is Black Friday. That is followed by Cyber Monday, a so-called online shopping extravaganza after Thanksgiving weekend.”

“It has become fashionable for online retailers to build up anticipation for Black Friday with so-called flash deals. These last only a few hours, putting pressure on consumers to buy with little or no research. Yet, however you shop, chances of snatching a great deal for a quality item are slim, because Black Friday is mainly for retailers to clear out unwanted goods and best-sellers rarely drop much in price.”

“Year round, The Wirecutter tracks prices across the Web to unearth true deals on high-quality items. Less than 1 percent of the tens of thousands of Black Friday deals online last year were good deals — that is, discounts on high-quality, well-reviewed, and durable products. This year, the situation is likely to be the same.

“A quick search on Camel Camel Camel, which looks up price histories on Amazon, [can be quite enlightening]. Some mediocre deals can be tricky to catch. Toward the end of October, Amazon listed a deal for its Kindle Paperwhite E-reader for $100. This may seem like a good deal because the retail price is $120. But at the beginning of October, the Paperwhite was discounted to $90 — a price drop that Camel Camel Camel could not detect because the discount was applied at the end of the checkout.”

 

Take a look at the following New York Times video for further insights.

 

 

Our second topic is this: How can you be a better shopper for the 2016 holiday season? Here are 35 tips (originally posted two weeks ago).

2016-shopping-tips
 

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