Smart Holiday Shopping 2017

In Case You Missed This Valuable Post Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can. […]

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2017 Smart Holiday Shopping Tips

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic. As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping“), the holiday season starts earlier each year. Thus the date […]

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What Influences Gift Giving Behavior?

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.      

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PLEASE Be a Smart Customer This Holiday Shopping Season

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips. Our first topic is this: Is Black Friday week really a good time […]

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Be a Smart Customer: 2016 Holiday Shopping Tips

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday shopping tips were first presented, they are were published on December 10. This year, […]

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Be a Smart Customer: 2015 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2015 shopping tips as […]

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Are YOU a Gift Splurger?

With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with gifts and see themselves more as spenders rather than savers.” Based on research by Nielsen, gift splurgers can be segmented by age and gender: The […]

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Be a Smart Customer: 2014 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2014 shopping tips as […]

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