PLEASE Be a Smart Customer This Holiday Shopping Season

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips. Our first topic is this: Is Black Friday week really a good time […]

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Be a Smart Customer: 2016 Holiday Shopping Tips

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, this post keeps getting moved up. In 2012, when the holiday shopping tips were first presented, they are were published on December 10. This year, […]

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Be a Smart Customer: 2015 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2015 shopping tips as […]

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Marketing and Sales: Better Cooperation Needed

Even though, a company’s sales personnel are typically viewed as part of the marketing function, there are also differences of opinion and sometimes conflicts between marketing and sales. Instead, mutual respect and cooperation need to rule the day! As Hadar Duek observes for HubSpot: “In my job, I chat with marketers very often about what […]

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Be a Smart Customer: 2014 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2014 shopping tips as […]

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