2014’s Most Popular Posts at Evans on Marketing

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , ,

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! 🙂

These were our most …

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What Any Marketer Can Learn from Amazon Prime

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 1

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …

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The Best Marketing Books of 2014

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , ,

To end the year of 2014 on an inspiring note, here are several “best marketing books” lists. How many of these books have you read? Why not add a couple …

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Businessweek’s 85 Big Ideas over the Last 85 Years

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , ,

In honor of its 85th anniversary, Bloomberg Businessweek recently published an interesting — and highly debatable — special issue titled “85 Years, 85 Ideas.” In this issue, Businessweek identified and …

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The Components of Personalized Marketing: From A to Z

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Trends , , , , ,

As we have noted before, customer personalization is an important tactic for marketers — both online and offline.

Recently, Neustar (a data-driven intelligence firm) published an interesting report on …

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