Global E-Commerce is now a massive worldwide phenomenon. There are opportunities virtually everywhere for the smart marketer.
Lee Bogner — E-Commerce Solution Architect at Johnson & Johnson, digital communications leader, …
Read moreWhere Luxury Is Headed Worldwide
Amazon Versus Hachette, Amazon Versus Disney, Etc.
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amazon, business model, competition, customer expectations, customer satisfaction, Disney, dispute, ethics, Hachette, online shopping, price, trust 2
Is the World Cup Coming of Age for U.S. Viewers?
For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind.
With the 2014 World Cup being in time-zone-friendly Brazil — and …
Read moreDigitizing the Path to Purchase
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing customer expectations, experiential marketing, McKinsey, multichannel, opportunity, planning, purchase, tips, trends
Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm.
As such, a recent article from McKinsey’s …
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