Do Shoppers Really Believe Customer Reviews?

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications. Let’s look at some research by Trustpilot, a customer review consultant to business.  According to eMarketer: “In early 2016, Trustpilot surveyed 1,132 Internet users ages […]

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