Do Shoppers Really Believe Customer Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , 11

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications.…

Read more