MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:
“It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of data available to help inform decisions, selecting the right data, and combining, analyzing, and creating actions from that data is challenging. With input from over 300 senior executives across advertisers, agencies, and media companies, our 3rd annual Getting Digital Right study identified four key findings for getting digital right and creating extraordinary marketing in a connected world.”
Click here to access the full report. A free login is required.
The second chart highlights the ease/difficulty of measuring ROI (return on investment) with various media platforms. [This shows why E-mail marketing is NOT dead. It ranks first in measuring ROI.]