Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an …
Read moreHow to Do Better with Marketing Budgets
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Product Management analytics, budget, business model, entrepreneur, HubSpot, opportunity, planning, template, tips 8
Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, …
Read moreReminder: Know When a “Sale” Is Really a Sale
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues 8
As we get closer to Christmas, it is more important than ever to know if an item is REALLY on sale. Read this post to learn more. 🙂…
Read moreMarketing $50,000 Headphones
Yes, you read the title of this post correctly. Let’s consider: We can buy Insignia Wireless Bluetooth Headphones for $59.99 at Amazon; Bose SoundLink around-ear wireless headphones for $279.95 …
Read moreSSI: Generational Differences More Insightful Than Cultural Ones
As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …
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