Using Live Chat Software to Enhance the Online Experience

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , 15

Guest Blogger

Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his …

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Learning from Superior Pricing Web Pages

Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Online Marketing, Pricing, Product Management , , , , , , , , , , 11

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward …

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China-Based Singles’ Day Dwarfs Cyber Monday Sales

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , 9

China’s online Alibaba is the leader in special events (see this post).  As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers …

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