Do Better in Budgeting for Social Media Marketing

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing. As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.    

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How to Do Better with Marketing Budgets

Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible? To assist us, HubSpot has just published “How to Manage Your Entire Marketing Budget […]

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Marketing Budgets Report 2015

Marketing budgets in 2015 are expected to grow, in some cases, for the first time in years. As Nicola Cooper reports for Responsys: “The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are […]

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Gartner Study: The State of Digital Marketing

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms. With regard to digital marketing, Gartner found that: “The majority spends between […]

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