Marketing $50,000 Headphones

Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 15

Yes, you read the title of this post correctly. Let’s consider: We can buy Insignia Wireless Bluetooth Headphones for $59.99 at Amazon; Bose SoundLink around-ear wireless headphones for $279.95 …

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