Tag Archives: millennial

Understanding Chinese Millennial Workers

22 Sep

There has been a lot of media coverage about American millennials and their behavior. For example, click here: 1, 2, 3. There has not been as much attention on other millennials. Hence, today’s post, “Understanding Chinese Millennial Workers,” explores that generation in the world’s biggest country.


Understanding Chinese Millennial Workers



“China has gone through huge economic and cultural change. Overall, one of the biggest value shifts is between older and younger generations. Chinese millennials, age 18 to 35, represent 385 million people — 28 percent of the population. By 2025, 75 percent of the workforce in China will be millennials.”

“For over 20 years, I have coached Chinese leaders and employees across generations. As a result, I have seen several trends that distinguish the younger Chinese population. Younger, urban Chinese tend to be more influenced by global trends than older, more rural Chinese. Also, they tend to be more individualistic, direct, and open. They are entrepreneurial, mobile-dependent, and tech savvy. And, they are most likely an only child.”

“Thus, if you’re a foreign manager with Chinese employees across generations, how do you earn respect? What do they expect from managers? The tips that follow can help foreign managers bridge the generational and international divide with Chinese millennials.”




Before looking at Hu-Chan’s tips, consider this: The number of Chinese millennials far exceeds the total U.S. population! Finally, here are her tips (explained in detail by clicking here) for foreign bosse:


  • Be sure to show caring and warmth.
  • As a boss, know your business well.
  • Ask for input from employees.
  • Understand “face” — “‘Face’ (mianzi) plays an important role in business and society. And it is much more subtle than the American understanding of ‘face.’ It is about dignity, status, prestige, respect, and honor.
  • Lead by example through your behavior.
  • Demonstrate a strong interest in employee development.


Understanding Chinese Millennial workers is essential. If you're a foreign manager working with Chinese "knowledge workers" across generations, how do you earn their respect? What do they expect from their managers? The following tips can help foreign managers bridge the generational -- and international -- divide with millennial Chinese workers. Show caring and warmth. These observations are from executive coach Maya Hu-Chan.

                             Credit: Getty Images


Do YOU Understand the Multicultural Millennial?

16 May

As with other age-based groups, such as baby boomers, the diversity of millennials is often underappreciated. For example, U.S. baby boomers are all those born between 1946 and 1964. This group is certainly NOT homogeneous. The oldest baby boomers turn 71 this year, with most of them living in retirement as empty nesters. The youngest baby boomers turn 53 this year, with most of them active in the workforce and with many of them having 18-to-25 year olds living at home.

Likewise, today’s generation of millennials (those born between 1981 and 2000) is not homogeneous — an important concept for marketing strategies. Millennials are not one-size-fits-all! One way of better classifying millennials is to study their backgrounds.

According to Roger Roman, reporting for Push C&M:

“The millennial generation in the U.S. is now 75 million strong. Like any generation, millennials are not homogeneous, as the group includes consumers from a wide range of ages and ethnic backgrounds. Notably, 42% of U.S. millennials are people of African-American, Asian-American, and Hispanic heritage.”

“Multicultural millennials are carving their own paths forward in several ways: They are bridging gaps between their own generation and others, and they are bridging gaps between their birth cultures and others. This group’s comfort in different scenarios and cultures creates a virtual ‘multiplier effect,’ a key distinction from non-Hispanic white millennials.”


Here is an informative infographic from PUSH C&M for marketers to consider.


Best Locales for Millennials

7 Apr

As we know, millennials have surpassed baby boomers as the largest demographic age group in the United States. Yet, many people in this massive and influential group are having a complicated time with their careers and lifestyles.

According to Richie Bernardo, writing for WalletHub:

“Loved by marketers, vilified by media, millennials are at once the most popular and unpopular generation alive. They’re the largest, too, giving them an outsized influence on American culture and consumerism. Today, these late-teens-to-early-30-somethings who are often depicted through negative stereotypes — entitled, parentally dependent, deludedly invincible — are responsible for 21 percent of all consumer discretionary spending in the U.S.”

“Despite their trillion-dollar purchasing power and higher educational attainment, millennials are economically worse off than their parents. Why? The financial crisis remains a big part of the reason. Millennials have come of age and entered the workforce in the shadow of the Great Recession, significantly reducing their job prospects and earning potential for decades to come. By one estimate, millennials today earn 20 percent less than Baby Boomers did at the same age.”

Where are the best and worst places for millennials to live? “WalletHub’s data team compared the 50 states and the District of Columbia to determine where this generational cluster has thrived and withered. We examined each state and the District across 24 key metrics, ranging from share of millennials to millennial unemployment rate to millennial voter-turnout rate.”

Here are two informative charts from WalletHub.


Best Overall Locales for Millennials


Best and Worst Locales by Attribute for Millennials


Many Young Adults Still Live at Home

27 Oct

For a variety of reasons, young adults are more likely to live at home than ever. Among these reasons are: to finish school, to reduce spending, to save money after completing school, to begin repaying college debt, and to avoid certain household tasks.

According to the Pew Research Center, more young U.S. adults now live with their parents than before:

“In 2014, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household. This turn of events is fueled primarily by the dramatic drop in the share of young Americans who are choosing to settle down romantically before age 35.”


In industrialized countries other than the United States, how many young adults live with their parents? As Niall McCarthy reports for Statista:

“In many countries around the world, a huge proportion of young people still live at home with their parents. According to an OECD report, that trend is most pronounced in countries badly hit by the global financial crisis, particularly in Italy, Greece and Spain. 8 out of every 10 Italians aged between 15 and 29 still lived at home with their parents in 2014. In Scandinavia, youth living at home is a rarer phenomenon. In 2014, only 35 percent of young Swedish people still lived with their parents.”

Infographic: 81% Of Young Italians Live With Their Parents | Statista
You will find more statistics at Statista.


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