Gen Z Marches Ahead

  As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]

Read more

Understanding Chinese Millennial Workers

There has been a lot of media coverage about American millennials and their behavior. For example, click here: 1, 2, 3. There has not been as much attention on other millennials. Hence, today’s post, “Understanding Chinese Millennial Workers,” explores that generation in the world’s biggest country.   Understanding Chinese Millennial Workers   Maya Hu-Chan reports […]

Read more

Do YOU Understand the Multicultural Millennial?

As with other age-based groups, such as baby boomers, the diversity of millennials is often underappreciated. For example, U.S. baby boomers are all those born between 1946 and 1964. This group is certainly NOT homogeneous. The oldest baby boomers turn 71 this year, with most of them living in retirement as empty nesters. The youngest […]

Read more

Best Locales for Millennials

As we know, millennials have surpassed baby boomers as the largest demographic age group in the United States. Yet, many people in this massive and influential group are having a complicated time with their careers and lifestyles. According to Richie Bernardo, writing for WalletHub: “Loved by marketers, vilified by media, millennials are at once the […]

Read more

Many Young Adults Still Live at Home

For a variety of reasons, young adults are more likely to live at home than ever. Among these reasons are: to finish school, to reduce spending, to save money after completing school, to begin repaying college debt, and to avoid certain household tasks. According to the Pew Research Center, more young U.S. adults now live […]

Read more

An In-Depth Look at Millennials

However millennials are defined with regard to age, they now represent the largest population group in the United States — which makes millennials a very attractive target for business. According to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the […]

Read more

SSI: Generational Differences More Insightful Than Cultural Ones

As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures. With the preceding in mind, let’s consider these observations by Pete Cape (director, global knowledge in the London office of research firm SSI), as reported by Quirk’s Marketing […]

Read more

Young Adults Shopping at Wal-Mart

Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults. InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results: “What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment […]

Read more

Millennials Move Over (a Little): Gen Z Coming of Age

As Wikipedia reports: “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s or from the mid 2000s to the present day.” According to JWT Intelligence: “After years […]

Read more

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

Read more