Do We Really Want “Buy” Buttons at Social Media Sites?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to eMarketer, the answer for many people may be no: “Social networks have been experimenting with […]

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How to Do Better with Marketing Budgets

Budgeting is a key tool when devising and implementing a marketing strategy. It helps in deriving sales forecasts, allocating resources, monitoring cash flow, evaluating performance, and a lot more. So, are YOU setting and monitoring your budgets as optimally as possible? To assist us, HubSpot has just published “How to Manage Your Entire Marketing Budget […]

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Marketing $50,000 Headphones

Yes, you read the title of this post correctly. Let’s consider: We can buy Insignia Wireless Bluetooth Headphones for $59.99 at Amazon; Bose SoundLink around-ear wireless headphones for $279.95 at Amazon; and Beats Studio Wireless Over-Ear Headphones for $379.95 at Amazon. So, what headphones could possibly be worth $50,000? Enter Orpheus headphones from Sennheiser. As […]

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SSI: Generational Differences More Insightful Than Cultural Ones

As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures. With the preceding in mind, let’s consider these observations by Pete Cape (director, global knowledge in the London office of research firm SSI), as reported by Quirk’s Marketing […]

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Using Live Chat Software to Enhance the Online Experience

Guest Blogger Today’s post is by David Campbell, who blogs about customer service trends for ClickDesk live chat and helpdesk software. He is an active freelance writer and his other interests include organic SEO and growth hacking. ______________________________________________________________ Whether you’re offering an omnichannel solution from your brick-and-mortar store or running a complete E-commerce business, the […]

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Learning from Superior Pricing Web Pages

Lots of shoppers explore their favorite Web sites looking for information — and sometimes, even to purchase. The way that prices are presented online can go a long way toward determining whether people or motivated or demotivated to buy an item. Recently, Lindsay Kolowich, writing for HubSpot, identified 11 online pricing pages that serve as […]

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China-Based Singles’ Day Dwarfs Cyber Monday Sales

China’s online Alibaba is the leader in special events (see this post).  As it notes: “Alibaba.com is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Small businesses can sell their products to companies in other countries. Sellers are typically manufacturers and distributors based in China and other […]

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What’s the Best Way to Sell a Product?

A lot of firms have turned to a self-service or online system for selling. In these instances, personal selling is avoided. But that is not always a good idea. Here are just a few instances where personal selling is imperative. Many consumers like shopping for items such as clothing (to try items on and better […]

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An Interview Tips Checklist

Hofstra graduate Emily Miethner is the founder of FindSpark, “a community dedicated to setting up every young professional for career success. We’re here to inspire you and give you the tools and resources you need to discover and follow your passions, meet great people, and push you to be the best you can be.” One of […]

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