Brita Water Signs NBA Star Stephen Curry as Endorser

Brita “reduces the taste and odor of chlorine, and other contaminants, to deliver great-tasting water while removing impurities that can cause illness over time.By drinking filtered water, you are reducing

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eMarketer: Most and Least Likely Trends for 2016

eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination!

Most Likely

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TV Interview: Where Should Retailers Be Locating?

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host

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Star Wars Is Finally Here: Will the Hype Pay Off?

The new Star Wars movie has already set records with more than $100 million in advance ticket sales, and a huge amount of toys on retailers’ shelves. Its hype

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