Americans Don’t Trust Mass Media

Yes, the mass media have been criticized in many quarters for their coverage of the 2016 presidential campaign. But the issue of trust goes far beyond political coverage. It deals more directly with the competition from nontraditional media that has led to (1) more “got you” stories, (2) the quest to be first with a […]

Read more

2016 Most Attractive Employers According to Students Globally

Last week, we posted about the “2016 Most Attractive Employers According to U.S. Students.” Today’s post focuses on Universum’s 2016 survey of college students around the world about the most attractive employers for those interested in business careers. The 2016 rankings are compiled from student surveys in the world’s 12 largest economies: Australia, Brazil, Canada, […]

Read more

2016 Most Attractive Employers According to U.S. Students

Each year, Universum publishes the results of its extensive surveys in various fields and countries/regions. This post covers Universum’s 2016 survey of more than 72,000 U.S. students (more than 20,000 business majors) at 359 universities and colleges about the most attractive employers for those interested in business careers. For job candidates, the benefits of these […]

Read more

A Product Management Infographic

What are the biggest challenges facing product (brand) managers? Recently, the 280 Group conducted a comprehensive survey of product managers: “The results contain data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The final report also includes recommendations for how to avoid the most common […]

Read more

Study Compares U.S. Workers with Those in Other Countries

How do American workers compare with those in other countries? Recently, Qualtrics (“Ask questions. Get answers. Fast.Easiest to use online survey platform, with over 250 templates to choose from.”) conducted a survey on workers in 14 countries in terms of their productivity, motivation, work/life balance, punctuality, attire, and more. Here are some highlights from the […]

Read more

SSI: Generational Differences More Insightful Than Cultural Ones

As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures. With the preceding in mind, let’s consider these observations by Pete Cape (director, global knowledge in the London office of research firm SSI), as reported by Quirk’s Marketing […]

Read more

Universum’s 2015 Top Employer Rankings: Part 2 — Global Students

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. undergraduate and MBA business student surveys were highlighted. In Part 2, global/foreign students will be highlighted. The 2015 Universum World’s Most Attractive Employers– Business results are […]

Read more

Universum’s 2014 Top Employer Rankings: Part 1 — the U.S.

Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers are highlighted. In Part 2, global/foreign employers will be highlighted. The 2014 Universum U.S. Undergraduate Student Survey results are based on the responses of more […]

Read more

In What Country Are People the Happiest? (Hint: It’s Not the U.S.)

The OECD (Organization for Economic Cooperation and Development) currently comprises 34 countries: Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States. The OECD regularly conducts […]

Read more

What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

Read more