We know there are cultural differences globally. These days, these differences are even greater. Partly brought on by the COVID-19 pandemic. In addition to the distinctions in language, lifestyles, …
As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …Read more
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …Read more