After more than 50 years, youth-oriented women’s apparel retailer The Limited has announced that it is shutting all of its 255 stores and will focus on its online business going …
Read moreThe Leading E-Commerce Firms Globally
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Trends 2015, A.T. Kearney, experiential marketing, global, Global Retail E-Commerce Index™, multichannel, online shopping, opportunity 1
A.T. Kearney publishes a yearly Global Retail E-Commerce Index™:
“The Global Retail E-Commerce Index™ ranks the top 30 countries for their E-commerce potential, based on several variables that rate
Do We Really Want “Buy” Buttons at Social Media Sites?
Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an …
Read moreBetter Understanding the Mind of the Multichannel Shopper
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends competition, customer expectations, customer loyalty, experiential marketing, Mastercard, multichannel, omnichannel, planning, segmentation, shopping, trends. 9
Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases.
To better understand these shoppers, MasterCard recently published: The Retail CMO’s …
Read moreAmazon and Its “Minions”
The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015.
As reported by Sarah Perez for Tech Crunch: …
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