What Happened to The Limited?

After more than 50 years, youth-oriented women’s apparel retailer The Limited has announced that it is shutting all of its 255 stores and will focus on its online business going forward. Some experts, the retailer will be sold or shut in the not-so-distant future. Click the image to see the sales now available online. What […]

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The Leading E-Commerce Firms Globally

A.T. Kearney publishes a yearly Global Retail E-Commerce Index™: “The Global Retail E-Commerce Index™ ranks the top 30 countries for their E-commerce potential, based on several variables that rate both a country’s current market and its potential for growth. The findings provide a wealth of information for retailers to use in developing successful global E-commerce […]

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Do We Really Want “Buy” Buttons at Social Media Sites?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to eMarketer, the answer for many people may be no: “Social networks have been experimenting with […]

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Better Understanding the Mind of the Multichannel Shopper

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases. To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper — “What transaction data and consumer insights say about the attitudes and behaviors of tomorrow’s global customers.” Consider this from MasterCard: […]

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Amazon and Its “Minions”

The ever-aggressive Amazon recently entered into its first promotional movie tie-in with Minions, an animated film opening in mid-July 2015. As reported by Sarah Perez for Tech Crunch:  “Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on […]

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The Promotion Value of Store Window Displays

Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, Ireland: “Some fashion brands have gained a reputation for their impressive window displays, most notably […]

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Digitizing the Path to Purchase

Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm. As such, a recent article from McKinsey’s Edwin van Bommel, David Edelman, and Kelly Ungerman gives some valuable insights: “Many of the executives we speak with in banking, retail, and other sectors […]

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A Newsweek Print Revival: Fact Or Fiction?

In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to […]

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Keeping Customer ‘Face Time’ with Digital Marketing

In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.    

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Using Multi-Sensory Techniques To Pique Consumers’ Interest

As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, shared tips for retailers in search of new ways to connect […]

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