Last year, we looked at digital (online) shopping by generation. Today, we consider digital shopping by generation – 2020. In other words, what effect has the COVID-19 pandemic had on …
Social Media Interest by Generation
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends baby boomer, Gen X, Gen Z, millennial 4
Last month, we discussed Digital Activity by Generation. Now, we build on this topic. And study social media interest by generation. In this post, we especially look at the …
Are YOU Honest on YOUR Resume?
When searching for a new job, are you honest on your resume? Are “white lies” OK? How about significant misstatements, if you fear a low chance of being caught? In …
SSI: Generational Differences More Insightful Than Cultural Ones
As marketers, we are always looking at better ways to understand our customers and potential customers. We spend a lot of time studying consumer lifestyles and cultures.
With the preceding …
Read moreMillennials in the Digital Era
In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and …
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