Tamara Ingram: The Woman Now Leading JWT

One of the world’s great advertising agencies, J. Walter Thompson Company LLC,  is now being headed by a woman — Tamara Ingram — for the first time. As reported by Lindsay Stein for Advertising Age: “J. Walter Thompson Co.’s new worldwide CEO has an impressive track record, a wealth of experience leading global teams, and […]

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Do We Really Want “Buy” Buttons at Social Media Sites?

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an item. But, do people really want buy buttons? According to eMarketer, the answer for many people may be no: “Social networks have been experimenting with […]

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