Tamara Ingram: The Woman Now Leading JWT

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 11

One of the world’s great advertising agencies, J. Walter Thompson Company LLC,  is now being headed by a woman — Tamara Ingram — for the first time.

As reported …

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Do We Really Want “Buy” Buttons at Social Media Sites?

Evans on Marketing Business Analytics and Marketing Information, Social and Digital Media, Trends , , , , , , , , , , , , , 12

Social media sites are rapidly ramping up their use of “buy” buttons for visitors. With buy buttons, social media users can instantly be linked to a shopping site for an …

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