Company CEOs and Social Media

Evans on Marketing Consumers and Their Behavior, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 11

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.

eMarketer notes that: “As social media tear down the …

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The Most Talked-About Super Bowl Ads of All Time

Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , , 10

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!!

As we have learned in recent years, …

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Do You Want to Be in the Music Industry? Then, Read This!

Evans on Marketing Global Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , 9

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it …

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