As we know, music is scoring big on social media. And people are willing to pay for streaming.
Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. …
Read moreTaylor Swift: Marketing Guru
Evans on Marketing Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing Knowledge@Wharton, music, opportunity, planning, Taylor Swift, trademark, trust 8
Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.
Here’s …
Read moreMusic Streaming Booms on Smartphones
As we’ve reported before, many people LOVE their smartphones. And the use of smartphones is still growing.
Take the case of music. As eMarketer reports: “More than one in …
Read moreA Timeline of How the Music Industry Has Changed
Evans on Marketing Business Analytics and Marketing Information, Distribution, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing customer expectations, Digital Music News, entertainment marketing, experiential marketing, mobile media, music, social media, technology, timeline, trends 4
As we know, the music industry has changed dramatically in recent years.
Check out this animated timeline from Digital Music News.
Post suggested by KCJ
…
The State of Online Music
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing apps, global, infographic, mobile, mobile media, music, online, online shopping, social media, trends 6
