Music Is Scoring Big on Social Media

As we know, music is scoring big on social media. And people are willing to pay for streaming. Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. [Aside: Evans on Marketing is proud to say Russ is a former student of mine at Hofstra University!! 🙂 ] ALL of the material below is […]

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Taylor Swift: Marketing Guru

Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify. Here’s one perspective on Swift as a marketing pioneer from Knowledge@Wharton: If you’re ready to ‘party like its 1989,’ you’ll have to talk to Taylor Swift […]

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Music Streaming Booms on Smartphones

As we’ve reported before, many people LOVE their smartphones. And the use of smartphones is still growing. Take the case of music. As eMarketer reports: “More than one in five Americans will listen to music on their mobile phones this year, after usage nearly doubled in 2012. Listening to music on their phones is now […]

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A Timeline of How the Music Industry Has Changed

As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News.     Post suggested by KCJ  

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The State of Online Music

Check out this infographic about the online music industry.   Post suggested by KCJ  

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Do You Want to Be in the Music Industry? Then, Read This!

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it had a great solution with Apple’s iTunes and the iTunes Store — music could be easily and rather inexpensively downloaded in a standardized virus-free format. […]

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12-12-12 Concert: Doing Good and Doing It Well

Tonight’s 12-12-12 Music Concert to raise money for those affected by Superstorm Sandy will be the largest televised live event in entertainment history. It will be simulcast across the world and on TV. YOU may donate at www.121212concert.org. The concert will feature an extraordinary assemblage of talent: Musical performers include Bruce Springsteen and the E […]

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Americans Are BUYING Music. Now, That’s an Interesting Concept!

Despite the massive amount of music that is illegally downloaded, Americans are still actually purchasing a lot of their music. According to Ethan Smith, writing on the Wall Street Journal Blog: “The U.S. may not be the land of the free, after all — at least not of free music. Americans bought twice as many […]

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Lady Gaga’s New Social Media Effort

To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and […]

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The Rolling Stones at 50: A Businessweek Fact Sheet

This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at Brooklyn’s new Barclays Center, the home of the NBA’s Brooklyn (formerly New Jersey) Nets. In  a recent story, Businessweek ‘s John Lopez compiled an interesting […]

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