Six Strikes and You’re ???

Evans on Marketing Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , , 9

As baseball fans are well aware, the batter is out after three strikes. But the new rules of the online copyright game allow six strikes — with increasing penalties for …

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Do You Want to Be in the Music Industry? Then, Read This!

Evans on Marketing Global Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , , 9

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it …

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Americans Are BUYING Music. Now, That’s an Interesting Concept!

Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , 3

Despite the massive amount of music that is illegally downloaded, Americans are still actually purchasing a lot of their music.

According to Ethan Smith, writing on the Wall Street Journal …

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