One of the world’s great advertising agencies, J. Walter Thompson Company LLC, is now being headed by a woman — Tamara Ingram — for the first time.
Read moreCEOs Getting More Involved with Social Media
Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media analytics, CEO, customer expectations, experiential marketing, online information, opportunity, planning, social media, trends, Weber Shandwick 2
For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their …
Read moreLinkedIn Exec: Marketers Make Great CEOs
Evans on Marketing Business Analytics and Marketing Information, Careers analytics, CEO, CMO, LinkedIn, opportunity, planning, Russell Glass 1
Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also …
Read moreCompany CEOs and Social Media
Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform.
eMarketer notes that: “As social media tear down the …
Read more