Tamara Ingram: The Woman Now Leading JWT

One of the world’s great advertising agencies, J. Walter Thompson Company LLC,  is now being headed by a woman — Tamara Ingram — for the first time. As reported by Lindsay Stein for Advertising Age: “J. Walter Thompson Co.’s new worldwide CEO has an impressive track record, a wealth of experience leading global teams, and […]

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CEOs Getting More Involved with Social Media

For quite a while, many CEOs avoided their own involvement in social media, instead having specified personnel undertake company social media activities. They did not see the benefits of their own social media engagement and viewed social media as a time drain. Now, CEO attitudes and actions have dramatically shifted. As Weber Shandwick recently noted: […]

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LinkedIn Exec: Marketers Make Great CEOs

Russell Glass is Head of Products for LinkedIn Marketing Solutions. He was formerly the founder, president, and CEO of Bizo, a B2B audience marketing and data platform. Glass is also the co-author of a new book titled The Big-Data Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits. In […]

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Company CEOs and Social Media

Since CEOs set the the tone for their companies, their support of social media is essential for success on this platform. eMarketer notes that: “As social media tear down the walls between brands and consumers — and put a premium on visibility and engagement — companies are finding that getting their CEOs out in front […]

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