As we know, the popularity of streaming keeps growing. Why? According to Jeffrey L. Wilson for PC Magazine: “With the rise of streaming music, people are listening to their …
Skittles – Super Bowl Disruptor Or Clever Advertiser
On Thursday, we wrote about the Super Bowl LIII Advertising Game Plan. Of all the brands, only Skittles chose to be a Super Bowl disruptor. And to attack the …
Takeaways from Best Marketing Campaigns
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advertising, best practices, HubSpot, promotion, Spotify, Venmo 9
During the past year, we posted about Making YOUR Brand Stand Out. Free Advertising Tools for Small Businesses. Best Business Books to Read in 2018. And Greatest …Read more
Do You Want to Be in the Music Industry? Then, Read This!
Evans on Marketing Global Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends analytics, customer expectations, entertainment marketing, experiential marketing, music, Pandora, piracy, revenue, Spotify, technology, trends, YouTube 9
Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it …Read more
Interested in Streaming Music? Then, Unlock the Spotify Universe!
According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the …Read more