How to Be a Better, More Likeable Business Leader

Evans on Marketing Business-to-Business, Careers, Global Marketing, Good and Bad Examples of Marketing, Product Management , , , , , , , , , , , , , , , 10

Dave Kerpen is a very popular speaker, the CEO of Likeable Local, the chairman of Likeable Media, and a New York Times best-selling author. His focus is on …

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Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

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Are Customer Reviews More Important Than Professional Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , , 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

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Crowdfunding: An Opportunity Or a Big Risk?

Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , 3

Small firms, including many start-ups, need financial backing beyond their own financial resources. Today, through the Internet, such companies have access to a rather new phenomenon known as “crowdfunding”. This …

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