trust Archives

U.S. (and Global) Consumers Hold Businesses Accountable for Online Privacy

February 15, 2012 Evans on Marketing Global Marketing, Online Marketing global, privacy, trust, Truste

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eMarketer reports that, “According to online privacy service provider TRUSTe, just 10% of U.S. adults reported being worry-free regarding their online privacy. …

Flaw Found in an Online Encryption Method

February 14, 2012 Evans on Marketing Global Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues bad behavior, global, privacy, technology, trust

As reported by John Markoff, “A team of European and American mathematicians and cryptographers have discovered an unexpected weakness in the encryption system widely used worldwide for online shopping, banking, …

Post SOPA, What Is the Next Frontier for Internet Copyright Protection?

February 1, 2012 Evans on Marketing Online Marketing bad behavior, copyright, Internet, lawsuit, SOPA, trends, trust

from Knowledge@Wharton

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The overriding question is how to regulate the Internet enough to protect intellectual property, while not violating individual freedoms and …

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