Can You Start a Business in Your Garage?

Evans on Marketing Careers, Distribution, Good and Bad Examples of Marketing, Product Management , , , , , , , , , , , , , , , 8

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs …

Read more

Crowdfunding: An Opportunity Or a Big Risk?

Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , 3

Small firms, including many start-ups, need financial backing beyond their own financial resources. Today, through the Internet, such companies have access to a rather new phenomenon known as “crowdfunding”. This …

Read more