What Any Marketer Can Learn from Amazon Prime

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , 1

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …

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Mastering Your Online Professional Brand

Evans on Marketing Careers, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , ,

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most …

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Derek Jeter Post-Retirement: A Marketing Superstar Evolves

Evans on Marketing Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 2

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing …

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