Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores. Does …
The Prevalence of Fake Reviews on Amazon
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Amazon, bad behavior, fake reviews, Multichannel Merchant, PayPal, SafetyDetectives, trust 2
Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …
Print Books Still Outsell E-Books
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends Amazon, business model, competition, customer expectations, e-book, infographic, print books
We know that Amazon has reinvented business in so many ways since its 1995 founding. Through its Kindle and easy ordering, the firm revolutionized the book industry. Yet, p…
Has Amazon Gone Too Far?
Evans on Marketing Business Analytics and Marketing Information, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing Amazon, bad behavior, competition, DefinedCrowd, ethics, intellectual property, podcast
As most of us are well aware, Amazon is a phenomenally successful firm. But, has the giant gone too far in the way that it treats the small …
Best 2020 Business Books as of July 1
We last reported on the best business books of the year in 2018. Since are in a new economic era, we now highlight the best 2020 business books …