Amazon Prime Still Keeps Growing

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.  Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. [Click here to read more.] Also, it leads online retailers in customer service, including returns, Because Amazon Prime is the basis for a lot of the firm’s […]

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Another Technological Innovation from Amazon

Not only is Amazon the leader in online retailing overall, it continues to develop innovative technology. Among its already popular innovations are the Kindle, Kindle Fire, TV Fire Stick, and Echo (Alexa). Due to its getting more heavily involved in apparel retailing, Amazon has just patented a unique new technology-driven, custom-clothing process. As Nick Wingfield […]

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Customer Service Means a Good Return Policy

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]

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More Gamesmanship on Retail Prices — Even Online

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And shoppers are often persuaded that a product is on sale even when it isn’t.” According to Evans and Berman’s Marketing […]

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The Effect of Online Ratings on Consumer Behavior

Amazon has shown customer reviews and ratings for years. Many other retailers have followed suit. So, a vital question is: What is a good online rating score for a retailer or a specific product? The results of a recent study may surprise you, since a 5.0 out of 5.0 rating is NOT the one eliciting […]

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Will the New $50 Amazon Tablet Be a Success?

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 tablet in time for the holiday shopping season. HOW DO YOU THINK THIS PRODUCT WILL […]

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