Nissan Reviving Datsun Brand

Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar at the time and infuriated many dealers during the changeover. Now, Nissan has decided to reintroduce the Datsun brand, but in a very limited and […]

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Forrester Blogs: For Marketing & Strategy Professionals

   Click on the image to go to the Forrester Research blog This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed at this blog. Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology. With hundreds of […]

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