Decades ago, Nissan made the global decision to drop the popular Datsun name from its cars and introduce the Nissan brand as the flagship name. This caused quite an uproar …Read more
Denise Morrison is the CEO of the Campbell Soup Company, one of only 20 women to head a company listed on the Fortune 500.
Click Sullivan’s photo to get a …Read more
This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed at …Read more