Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]

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10 Tips on How Companies Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given the level of competition faced. Here is that article (with only slight edits). We are […]

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Why Aren’t YOU More Successful?

We recently published several posts about your self-branding through your life and your career (1, 2, 3, 4). YouTube clips were included. So, what happens when there is a disconnect between our perceived self-brand (how we see ourselves) and how we want to be perceived by others? John Rampton recently wrote an article for Inc. […]

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Mastering Your Online Professional Brand

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot: “In today’s world, it is imperative to have […]

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How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts: “Many times, marketing terms get used interchangeably when they actually mean very different things. […]

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Building a Stronger Personal Presence

How one projects his/her personal presence is a key element of self-branding. So, how can we better project ourselves to others? According to Elizabeth Holmes, writing for the Wall Street Journal, there are three different types of personae for us to consider: “at work,” “after hours,” and “online.” She suggests 5 steps to project a […]

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A Clever Take on What Brands Cannot Do for Us

Sorry brand marketers, but your brands cannot solve all of our lives’ problems or issues. 🙂 Enjoy this slideshow by Michael Paredrakos, Strategic Planner at the Curious Brain.    

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Building an Online Brand Reputation

Because it is so important, we have made a number of posts on self branding, such as this one. Today’s post shows how to build a better online self brand image. As reported by Deborah Shane for Careerealism.com: “The questions I get asked most frequently when working with people on their brand marketing and social […]

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Self Branding for a Successful Career

Self branding — how we wanted to be perceived by employers, potential employers, peers, and others — is a major key to long-term career success. With this in mind, here are a few questions: Can you summarize yourself professionally in 25 words or less? Do you have the skill set that employers want? Is your […]

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