As we recently reported, Amazon Prime remains on a roll. Today’s post builds on one from a couple of years ago. We ask you to do a good …
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What Any Marketer Can Learn from Amazon Prime
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media Amazon, Amazon Prime, competition, customer expectations, customer loyalty, customer service, eMarketer, strategy, success 1
Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …
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