Do a Good Deed with Amazon Smile

As we recently reported, Amazon Prime remains on a roll. Today’s post builds on one from a couple of years ago. We ask you to do a good deed with Amazon Smile at NO-COST to you. As of February 2018, more than $80 million in donations were made to charities through Amazon Smile.   The […]

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Amazon Prime Still Keeps Growing

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.  Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. [Click here to read more.] Also, it leads online retailers in customer service, including returns, Because Amazon Prime is the basis for a lot of the firm’s […]

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What Any Marketer Can Learn from Amazon Prime

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted below. But let us first describe why the program works so well: There are multiple options: Amazon […]

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