How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts: “Many times, marketing terms get used interchangeably when they actually mean very different things. […]

Read more

Do You Have a Genius Zone?

What is your greatest strength? Are you capitalizing on it? According to Laura Garnett, writing for Inc.: “Making your brand stand out is easier than you might think. To do so, you must find your zone of genius — that is, where your greatest passion meets your innate talent. Your zone is unique to you, […]

Read more