We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3).
Now, here is a good, concise …
Read moreHow Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ
Evans on Marketing Marketing Communications, Product Management branding, corporate identity, differentiation, infographic, Insight180, planning, positioning, product management, strategy 1