Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:
“Xerox is best known for the …
Read morePersonalize Your Products for Better Customer Relationships
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media branding, competition, customer expectations, customer satisfaction, e-commerce, experiential marketing, Informatica, personalization, promotion, slideshow, social media, tips 2
Are you personalizing your products with customers? If no, it’s time!
As Informatica, a data integration firm, notes:
“Personalization is the next big innovation wave in E-commerce. You need …
Read moreBranding and Millennials
As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to …
Read moreHow Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ
Evans on Marketing Marketing Communications, Product Management branding, corporate identity, differentiation, infographic, Insight180, planning, positioning, product management, strategy 1