Can Xerox Make Work Better?

Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified: “Xerox is best known for the innovation we brought to the sharing of information. Invented just over 75 years ago, xerography dramatically scaled the way organizations could communicate. It solved a […]

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Personalize Your Products for Better Customer Relationships

Are you personalizing your products with customers? If no, it’s time! As Informatica, a data integration firm, notes: “Personalization is the next big innovation wave in E-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. Everyone’s been saying it for […]

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Branding and Millennials

As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to best appeal to this group, various factors must be kept in mind. In a recent study (Debunking the Millennial Myth: Initiative’s Global Research Study), Initiative — […]

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How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts: “Many times, marketing terms get used interchangeably when they actually mean very different things. […]

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