Can Xerox Make Work Better?

Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:

“Xerox is best known for the

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Personalize Your Products for Better Customer Relationships

Are you personalizing your products with customers? If no, it’s time!

As Informatica, a data integration firm, notes:

“Personalization is the next big innovation wave in E-commerce. You need

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Branding and Millennials

As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to

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