How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ October 12, 2014 Evans on Marketing Marketing Communications, Product Management branding, corporate identity, differentiation, infographic, Insight180, planning, positioning, product management, strategy 1 We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise … Read more