How Branding, Differentiation, Positioning, and Corporate Identity Concepts Differ

We have written before about branding, differentiation, positioning, and corporate identity from several vantage points (see, for example, 1, 2, 3). Now, here is a good, concise infographic from Insight180, the branding and design firm, that distinguishes among these important concepts: “Many times, marketing terms get used interchangeably when they actually mean very different things. […]

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