The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these prior posts: Consistency Makes Good Customer Experiences Better Closing the Customer Experience Gap What Customers […]
Read moreHow to Utilize Intelligent Engagement
Despite the many recent advances in enhanced customer service technology, many companies are always looking for better ways to engage their customers and gain more customer loyalty. The latest technology is known as intelligent engagement. Bold360 is an example of an intelligent engagement service provider. It: “puts your customer insights to work in real-time, across […]
Read moreAnother Technological Innovation from Amazon
Not only is Amazon the leader in online retailing overall, it continues to develop innovative technology. Among its already popular innovations are the Kindle, Kindle Fire, TV Fire Stick, and Echo (Alexa). Due to its getting more heavily involved in apparel retailing, Amazon has just patented a unique new technology-driven, custom-clothing process. As Nick Wingfield […]
Read moreA Customer Service Infographic
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media customer expectations, customer satisfaction, customer service, experiential marketing, Exponential Solutions (The CUBE) Marketing, infographic, opportunity, planning, Steve Hashman, tips 1
Last week, we wrote about one aspect of customer service — the firm’s return policy — and its impact on consumer satisfaction. Today, we are presenting a broad-based infographic on good customer service that was developed by Exponential Solutions (The CUBE) Marketing. Thanks to Steve Hashman, one of the company founders, for providing the infographic. […]
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