Yesterday, we highlighted some of the customer returns policies that most annoy shoppers. Now, we examine a proactive new strategy for customer returns.
How Aligned Is Chatting Between Brands and Consumers
Avoid Customer Service Mistakes
For competitive markets, superior customer service may enable companies to stand out. In contrast, poor customer service often results in lost customers. Thus, firms must avoid customer service mistakes.
To …
Read moreReturn Policies and Serial Returners
Return policies and serial returners refer to shoppers who often return items. So, consider this question. How should retailers such as Amazon deal with serial returners?
In prior posts, we …
Read moreBonobos Showcases Diversity
Bonobos showcases diversity. At Bonobos, an online men’s clothier, the focus is on the following:
“Shopping for clothes is a pain. We’re here to make it painless, and maybe …
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