Interested in becoming an entrepreneur? The potential may be great; but the risks may be high too. Below, you will find an entrepreneur’s quiz.
We have posted several times on …
Read moreWant to Attract the Health-Conscious Consumer?
This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …
Read moreIs Coca-Cola’s One Brand Strategy a Good Idea for Other Firms to Apply?
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management advertising, Coca-Cola, Coke, Forbes, Larry Lucas, one brand, planning, promotion, strategy, Vivaldi 1
In May 2015, Coca-Cola introduced a new “One Brand” strategy for its Coke-branded soda in several countries around the world. As reported by Larry Lucas (of Vivaldi Partners Group) …
Read moreGREAT New Marketing Report from McKinsey & Company
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Technology and Marketing, Trends McKinsey, opportunity, planning, strategy, trends 2
The current issue of the McKinsey Quarterly focuses on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, …
Read moreA New Golden Age for Marketing?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing analytics, business model, customer expectations, customer satisfaction, experiential marketing, marketing, McKinsey, opportunity, planning, strategy, success 8
The modern field of marketing has had a nice long run — and steadily evolved along with technology and customer trends. So, has the marketing discipline peaked or are the …
Read more