Ongoing Competitive Analysis a Must
Good competitive analysis is essential. And that applies to large AND small firms. This post covers addressing competitive analysis questions. But first, let us begin …
Read moreInsightful Self-Branding Advice
Evans on Marketing Careers, Marketing Communications career tips, HubSpot, opportunity, planning, self branding 18
Insightful Self-Branding Advice. We value this topic as one of our favorites. And make it one of YOURS! Great self-brands lead to great careers. 🙂
How would YOU address these …
Read moreHumanizing and Entertaining Ads
Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing activities, advertising, Android, best, Dove, experiential marketing, Facebook, HubSpot, opportunity, promotion, Reebok, Shubham Banerjee & Intel Edison, social media, success, viral, YouTube 10
HubSpot recently identified 12 enjoyable video marketing campaigns: “W…
Read moreThe Fascinating Evolution of Blogging
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends blog, business model, competition, customer expectations, evolution, experiential marketing, HubSpot, innovation, mobile media, opportunity, planning, promotion, social media, trends, trust 5
Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions …
Read moreGreat Video Brand Examples on Instagram
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Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand …
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