Using LinkedIn for B-to-B Social Selling

There are many uses for LinkedIn. One involves B-to-B social selling, which requires a different approach then just posting a LinkedIn profile. Here are some suggestions in this infographic from HubSpot.    

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Mastering Your Online Professional Brand

As we have written several times (see, for example: 1, 2, 3, 4, 5), developing, managing, and marketing  one’s self brand could be THE most important factor in career success. And now, one’s self brand must clearly and persuasively be communicated online. Consider these observations from HubSpot: “In today’s world, it is imperative to have […]

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Looking for Something to Do at Lunch? Here’s an Infographic to Give You at Least One Good Chuckle

In our lives and at work, we are often under a lot of pressure and feel stressed. How can we relieve these feelings — at least for a little while? Try looking at this clever infographic from the UK’s Chair Office: “Lunch breaks are the savior of the working day. For one wonderful hour every […]

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It’s Tough Being a B2B Sales Rep

One of the most critical and important employees in many firms — especially B2B companies — is the sales representative. Unfortunately, some firms do not appreciate or recognize all of the issues that may make their sales rep jobs especially challenging. As reported by Anum Hussain for HupSpot: “Sales reps have a lot of responsibilities. […]

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Clever Billboard Ads from Around the World

Billboard (outdoor) advertising can quite powerful. In a recent HubSpot article, Sam Kusinitz identified 15 great examples (complete with photos and video clips). Here are two of them. The first is an ad from Nationwide Insurance’s “life comes at you fast” campaign. The second is a video of a comparative ad campaign by Audi and […]

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HubSpot’s Choices for Best Holiday Marketing Campaigns

The holiday shopping season is a time for a lot of advertising and other promotional campaigns, some of which is quite creative. As Matthew Bushery writes for HubSpot: “The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and — if you’re marketers like us — prepping […]

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10 Brands That Really Get Twitter

Now that Twitter has matured as a social media platform, its usefulness for business has never been higher. Yet, some firms still don’t really get how to use Twitter, while others are Twitter stars. As Anum Hussain reports for HubSpot: “Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in […]

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