As Drew Olanoff puts it: “Google’s Knowledge Graph has become a handy tool when you’re searching for things that interest you. There are a few reasons why it’s a …
Read moreHow Risky Are Social Media for Marketers?
Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big …
Read moreCereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …
Read moreRethinking Made in China
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Trends brand, China, customer expectations, global, JWT Intelligence, planning, promotion, trends
JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available.
Recently, JWT Intelligence published a report about the changing status of Chinese …
Read moreMom Marketing: P&G’s Steps Up Its Viral Marketing Efforts
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends global, mom, Olympics, P&G, Procter & Gamble, promotion, social media, video, viral marketing, YouTube
Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each …
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